Post by account_disabled on Jan 7, 2024 23:12:06 GMT -5
This morning the World Business Forum Madrid 2020 Digital started , the meeting that brings together the brightest minds in the business world and which this year is held in virtual format. Under the motto "Remakers, Rethinking companies, Reconnecting people, Reinventing business" , the event will take place on October 17 and 18. Through inspiring presentations, this edition focuses on supporting and empowering business leaders and their organizations in times like the current one, full of challenges. Today's day began with the presentation "Thriving in the connection economy" by Seth Godin, best-selling author and one of the most important marketing theorists of the 21st century . "We have to start with what we have and what we have is a great capacity to make changes." With these inspiring words, and recognizing the difficulties underlying the current situation, Godin began his conference in which he encouraged everyone to participate in positive change. As an example of the objectives that marketers should pursue, the marketing guru has talked about several small businesses that have achieved great success, such as a small hamburger shop. "Their success lies in the fact that they are particular, there is no substitute for them ," he said, highlighting the fact that they are unique brands.
Regarding the network of networks, Seth Godin has reminded the audience that it is not a mass medium with which to reach everyone. «It allows you to reach someone specific. Now it's about your clients Phone Number List telling others," he said. So, the question we must ask ourselves is “what do I need them to tell?” The key, according to the expert, is to build products and services that people want to talk about . "People don't talk about you because it's good for you, they talk about you because it's good for them," he pointed out. On the other hand, he has stopped to explain the differences between logo and brand, comparing Hyatt hotels with Nike. "The brand is the set of promises and expectations ," he stated. "If Hyatt released a line of sneakers we wouldn't know what they could be like, but Nike opens a hotel I could imagine," she explained, highlighting the brand built by Nike . Furthermore, he has raised a crucial question that all professionals must ask themselves: "What would you do if you knew if you were going to fail?" Would it be worth doing it? Leadership, creativity and learning Seth Godin hasn't forgotten about creativity either. «Work has changed.
Your job is not the set of keys you press every day, nor the repetitive tasks you perform. Your job is to solve interesting problems, to do things that haven't been done yet. “We don't do things, we make decisions and we make a difference ,” he indicated. Hence the difference between leadership and management. «Leadership is something voluntary, and if you ask someone to do something it is called management. Leadership requires a totally different mindset.” « We have to see how to bring creative practice to everything we do . All marketing professionals are creators and we have to do all the work in a human way ," he noted during his presentation. Along this path, professionals can suffer from imposter syndrome: “Of course you are going to feel like an imposter, because you are, you are writing a future that has not yet happened. But that act of being a creator is also an act of being an impostor ." «Good taste is knowing what customers want before they know it» On the other hand, he has made a simile between juggling and the work of marketing specialists. "When they learn to juggle, everyone jumps in to catch the ball because they think it's the most important thing," explained Godin, who has taught thousands of people to juggle. When they get frustrated, he offers his help and encourages them to pick up just one ball.
Regarding the network of networks, Seth Godin has reminded the audience that it is not a mass medium with which to reach everyone. «It allows you to reach someone specific. Now it's about your clients Phone Number List telling others," he said. So, the question we must ask ourselves is “what do I need them to tell?” The key, according to the expert, is to build products and services that people want to talk about . "People don't talk about you because it's good for you, they talk about you because it's good for them," he pointed out. On the other hand, he has stopped to explain the differences between logo and brand, comparing Hyatt hotels with Nike. "The brand is the set of promises and expectations ," he stated. "If Hyatt released a line of sneakers we wouldn't know what they could be like, but Nike opens a hotel I could imagine," she explained, highlighting the brand built by Nike . Furthermore, he has raised a crucial question that all professionals must ask themselves: "What would you do if you knew if you were going to fail?" Would it be worth doing it? Leadership, creativity and learning Seth Godin hasn't forgotten about creativity either. «Work has changed.
Your job is not the set of keys you press every day, nor the repetitive tasks you perform. Your job is to solve interesting problems, to do things that haven't been done yet. “We don't do things, we make decisions and we make a difference ,” he indicated. Hence the difference between leadership and management. «Leadership is something voluntary, and if you ask someone to do something it is called management. Leadership requires a totally different mindset.” « We have to see how to bring creative practice to everything we do . All marketing professionals are creators and we have to do all the work in a human way ," he noted during his presentation. Along this path, professionals can suffer from imposter syndrome: “Of course you are going to feel like an imposter, because you are, you are writing a future that has not yet happened. But that act of being a creator is also an act of being an impostor ." «Good taste is knowing what customers want before they know it» On the other hand, he has made a simile between juggling and the work of marketing specialists. "When they learn to juggle, everyone jumps in to catch the ball because they think it's the most important thing," explained Godin, who has taught thousands of people to juggle. When they get frustrated, he offers his help and encourages them to pick up just one ball.