Post by account_disabled on Jan 8, 2024 3:44:17 GMT -5
Society in general is in a moment of constant uncertainty caused by the pandemic that is devastating the world in all its corners. Citizens are witnessing the greatest process of acceleration of change in decades. And the challenge that the pandemic places us before impacts sectors and industries, social and human behaviors, policies and economic models. Havas Media Group - together with the 'Futures Consultancy' Fast Forward - have presented this morning through a virtual event 'The World After 2020', a tool that provides the strategic intelligence necessary to anticipate decision-making in the new context social and economic situation in which we find ourselves. The methodology used to synthesize it in this 2020, marked by the pandemic, has focused on the use of Artificial Intelligence to analyze large volumes of information and detect the underlying meaning that signals a change.
We are a company that has always shown concern for our need for continuous updating,” Dioni Mata, Insights & Meaningful Brands Director of Havas Media Group, began the presentation. «We want to know the culture, the Email Data context, the environment, the social and economic mood that we live in at all times. Now we are facing great uncertainty, very scary , but these moments are also times of change where opportunities also arise. "We want to try to understand them to try to anticipate because the future is something that we build together, it is not something that is waiting for us." the great pandemic The idea of this project has been to analyze the changes that exist now and that will have an impact later. Because, in the end, life goes on and everything passes.
The World After', a game board where all the companies and individuals in our country are, is more than 270 pages with 99 signs of change - analyzed for months since the pandemic began - that are occurring through 10 models of disruption: social, technology, industry, resources, demographics, economy, ecosystem, politics, energy and religion. Organizations must ask themselves how to prioritize and incorporate these signals into their companies. What will the future be like after the pandemic? "Everything depends on the people, the brands, the organizations... It is time to anticipate and understand the context because people come and go, the only thing that remains over time are the brands," said Miguel Jiménez, CEO and CEO, during the event. founder of Fast Forward. «The only entity that remains and remains over time are the brands, the big companies.
We are a company that has always shown concern for our need for continuous updating,” Dioni Mata, Insights & Meaningful Brands Director of Havas Media Group, began the presentation. «We want to know the culture, the Email Data context, the environment, the social and economic mood that we live in at all times. Now we are facing great uncertainty, very scary , but these moments are also times of change where opportunities also arise. "We want to try to understand them to try to anticipate because the future is something that we build together, it is not something that is waiting for us." the great pandemic The idea of this project has been to analyze the changes that exist now and that will have an impact later. Because, in the end, life goes on and everything passes.
The World After', a game board where all the companies and individuals in our country are, is more than 270 pages with 99 signs of change - analyzed for months since the pandemic began - that are occurring through 10 models of disruption: social, technology, industry, resources, demographics, economy, ecosystem, politics, energy and religion. Organizations must ask themselves how to prioritize and incorporate these signals into their companies. What will the future be like after the pandemic? "Everything depends on the people, the brands, the organizations... It is time to anticipate and understand the context because people come and go, the only thing that remains over time are the brands," said Miguel Jiménez, CEO and CEO, during the event. founder of Fast Forward. «The only entity that remains and remains over time are the brands, the big companies.